Kai Cenat is helping 20 aspiring creatives get their shot at directing Drake and PartyNextDoor‘s video for “Somebody Loves Me”.
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Cenat previously expressed his hopes of directing a Drizzy music video after detailing his vision for the “Nokia” video on a live stream, and following a conversation with Drake, he’s opened the door for others.
Kai explained during a live stream on Saturday (May 17) that 20 emerging creatives will direct Drake and PND’s moody hit. “Y’all also get to play a part,” he said. “We are choosing somebody who loves me. Everybody who loves directing, everybody who loves to come up with treatments and s–t. 30 seconds to a minute of an idea of what y’all got.”
Fans are encouraged to submit 30-second to one-minute clips with treatment ideas for the video to SSS4U@Drakerelated.com by May 24. Any part of the song is up for grabs for creative direction.
Kai, alongside Drake and PartyNextDoor, will choose 20 individuals who will be given $15,000 each to bring their romantic visions and storytelling concepts to life for the music video. Drizzy reposted Cenat’s stream to Instagram with a post captioned, “CALLING ALL VI$$$IONARIES.”
Produced by DJ Lewis, “Somebody Loves Me” landed on Drake and Party’s $ome $exy $ongs 4 U album, which arrived on Valentine’s Day. The track has held strong for 12 weeks on the Billboard Hot 100, clocking in at No. 57 on the chart dated May 17.
$ome $exy $ongs 4 U, meanwhile, debuted at No. 1 on the Billboard 200 with 246,000 album-equivalent units earned, while all 21 songs off the collaborative album debuted on the Hot 100 in the week after its arrival.
Find Drake’s post of Kai Cenat’s stream regarding the “SOMEBODY LOVES ME” music video below.
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