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In the age of social media, it’s easy to get caught up in the illusion of success. With a few strategically placed posts and some paid advertising, anyone can appear to be a thriving entrepreneur or artist. However, the reality is often far from the curated online image. Tony DeYoung, founder of Tony DeYoung Entertainment, knows this all too well. Despite his best efforts, DeYoung struggled to gain traction in […]

Finding Your Sound Soulmate: Choosing the Right Studio Engineer So, you’ve poured your heart and soul into crafting your music. You’ve honed your songwriting, perfected your performances, and now it’s time to capture that magic in the studio. But before you even think about booking a session, there’s one crucial decision to make: choosing the right studio engineer. Think of it like dating – you want someone who not only […]

Courtney Bradley, professionally known as Montu Mercury, is an independent hip-hop artist and founder of Other Worldly Music LLC. Born on May 27, 1988, in Toledo, Ohio, and raised in Jennings, Missouri, Montu’s musical journey began in middle school as a percussionist in the marching band, where he mastered reading music and playing instruments such as cymbals, xylophone, snare, and bass drums. His early experiences recording in neighborhood basements and […]

Embarking on a journey through a landscape of uncertainty, enveloped in shadows and fraught with immeasurable risks, demands a unique blend of Championship DNA and a steely resolve. The audacious act of believing in the unthinkable comes at a staggering cost, often testing the fabric of one’s existence. The tantalizing quest for unmatched freedom propels individuals toward the pinnacles of divine potential or plunges them into the abyss of defeat. […]

London’s rising star, Sherwøød, is set to return to the capital with his highly anticipated live performance, showcasing tracks from his upcoming EP. Following a series of sold-out shows and successful releases that have earned him international press and radio support, the acclaimed musician and producer is ready to offer a glimpse of what’s next with his emotive, genre-blurring sound. Known for his dynamic live performances and versatile lyricism, Sherwøød […]

San Bernardino, California, has long been a breeding ground for raw, unfiltered talent, and King of Cali is proving once again why he’s at the forefront of the West Coast rap scene. His latest single, “Patrick Mahomes”, is more than just a song—it’s a statement. Inspired by the mindset of making something out of nothing and mastering the hustle, this track cements King of Cali’s status as one of the […]

Norfolk, Virginia’s own YWR Wildboy has been making waves in the rap scene, and his latest single, “Gangsta Feelings,” is a testament to his authenticity and depth as an artist. In a world where many assume success equates to happiness, Wildboy uses this track to peel back the layers of his reality, revealing the emotional and mental battles that come with his journey. “Gangsta Feelings” isn’t just another street anthem—it’s […]

In the gritty yet vibrant streets of South Central Los Angeles, a new era of hip-hop is rising—and Rolondo Rich is at its forefront. Known for his raw storytelling, vivid visuals, and unrelenting work ethic, Rolondo has officially launched The Rich Tape, a 7-track EP packed with intensity, purpose, and cinematic flair. Distributed across Apple Music, Tidal, YouTube/VEVO, and all major platforms, The Rich Tape is more than just music—it’s […]

Credit: @oakley on Instagram   NBA All-Star Damian Lillard and sports eyewear powerhouse Oakley team up once again for a fresh take on the Signature Series Latch Panel sunglasses. Thanks to his role as an Oakley ambassador, the Milwaukee Bucks point guard has been heavily involved in the design direction. The new model is bold, sleek, and incredibly personal.   From the silhouette to the details, the sunglasses symbolize his […]

HipHopSince1987 is proud to present an exclusive interview with K!ng Web, the rising hip-hop sensation who’s been making waves in the music industry. With a string of impressive achievements under his belt, K!ng Web has solidified his position as the top rapper to watch in 2025. From Underdog to Chart-Topper HipHopSince1987: K!ng Web, your journey to success is nothing short of remarkable. Your single “Talkin Smack” was deemed an underdog […]