From Pittsburgh Streets to Digital Success: Link’s Journey from Music to Marketing

Growing up in the tough inner city of Pittsburgh, Pennsylvania, Link never had it easy. Surrounded by broken systems, limited opportunities, and a lack of strong role models, the odds were stacked against him. But where most saw dead ends, Link saw a way out. His first love was music—a passion that gave him purpose and a platform to express his story. But as time went on, he realized the industry alone wouldn’t sustain him. What did sustain him, though, was the marketing behind the music.

Growing up in the inner city, Link never had it easy. Surrounded by broken systems, limited opportunities, and a lack of strong role models, the odds were stacked against him. But where most saw dead ends, Link saw a way out. His first love was music a passion that gave him purpose and a platform to express his pain and experiences he went through in Pittsburgh PA. But as time went on, he realized the music alone wouldn’t sustain him he wanted to expand his arsenal. It was being an independent artist without a record label that lead to him learning content creation and marketing for his self in the first place.

Link made a bold pivot from performer to strategist, he was able to identify the parallels between promoting music and promoting products & businesses, diving headfirst into the world of digital marketing. With raw hustle, street smarts, and self-taught skills, he quickly carved a lane for himself working with non-profits, small businesses, and creators looking to scale. He didn’t just adapt; he thrived in it.

Today, Link is the Digital Coordinator of APA, a Pittsburgh based Nonprofit that advocates for victims of police brutality and under served neighborhoods, he’s also CEO of Street2Tech, a educational website that encourages young people to stay off the street and pursue entrepreneurial or tech careers. Recognized as a digital marketing expert with a system so effective, and catchy it gets stuck in your head like the hook of a song. The 4 Ps Plan. Prepare. Promote. Publish. This method has helped hundreds of brands meet their goals, and expand their reach. From writing music to writing out AI-driven ad strategies, he knows how to make marketing make sense and most importantly, make dollars.

What makes Link stand out isn’t just his expertise, but his journey. He turned his environment into fuel, his challenges into content, and his voice into value. Now, he’s not just another marketer he’s a blueprint for what’s possible when obstacles meet the optimistic.