The New Wave of Rise Up: River Lyons and JonGotFanz

Known for their success with indie artists and influencers, Rise Up Music Group has been busy signing the next wave of stars and creating viral moments. Recently, HipHopSince1987 had the opportunity to speak with JuiceKarter, the head honcho of Rise Up, about the buzz surrounding two of his standout artists: JonGotFanz and the rising star, River Lyons.l 

River Lyons: The ‘Rise Up Princess’

When it comes to personality and talent, few can compare to Houston, TX artist River Lyons. Crowned as the “Rise Up Princess” by JuiceKarter himself, River has quickly become the label’s breakout star. Her infectious personality—equal parts diva and girl-next-door—has fans hooked, and her ability to turn heads online is unmatched. 

“Riv’s got the type of energy you just can’t fake,” Juice shared. “She’s funny, gorgeous, and has that natural star quality that people gravitate toward. She’s the total package.” 

River has been lighting up TikTok and Instagram lately, going viral with her content, promoting her single “Roundz” featuring Jay Lewis, and some hilarious skits. With millions of views under her belt and fans growing by the second, it’s clear she’s carving her path to stardom. 

“She’s not just a rapper—she’s an entertainer,” Juice added. “River knows how to connect with people, whether it’s through her music or just being herself. And trust me, we’re just scratching the surface of what she can do.” 

JonGotFanz and the Upcoming ‘JonGotJuice’ Tape

While River is dominating the social media game, JonGotFanz is making noise in the studio. The Georgia-based artist is teaming up with JuiceKarter for JonGotJuice, a collab project that’s already being dubbed a game-changer. Known for his unique mix of old-school Atlanta trap and futuristic vibes, Jon is proving why he’s one of the most exciting new voices in hip hop. 

“This isn’t just another tape—it’s a movement,” Juice explained. “Jon has a sound that challenges what’s got now. His creativity, mixed with his authenticity, is something the culture needs right now.” 

With underground producers like TronMadeIt crafting beats and recording sessions in Charlotte with Rise Up at DaBaby’s very own studio and record label, Billion Dollar Baby Entertainment – JonGotJuice promises to bring something fresh to the game. 

Rise Up’s Next Wave of Stars 

River Lyons and JonGotFanz are just two of the many reasons why Rise Up Music Group is a powerhouse for independent artists and influencers to become successful. JuiceKarter’s vision for the label is clear: redefine independent music and build a legacy that stands the test of time. 

“Our artists aren’t here to fit in—they’re here to set the standard,” JuiceKarter said. “River is becoming a star right before our eyes, and Jon is creating music that pushes boundaries. This is what Rise Up is all about.” 

As fans eagerly await JonGotJuice and stay glued to River’s social media for her next viral moment, one thing is certain: the future of hip hop is rising, and Rise Up is leading the charge. 

Staxks Joins Rise Up Music Group 

In further news, Rise Up Music Group has welcomed Staxks, a celebrity promoter, and artist manager from Hagerstown, Maryland. Representing GoHard Or GoHome Entertainment, Staxks is well-known for working with celebrities like Asian Doll, Stunna4Vegas, Lakeyah, and Boosie, among others. His experience in the nightlife and music scenes brings a dynamic edge to Rise Up’s efforts in shaping the future of urban music.

Staxks’ addition comes as Rise Up continues to expand its influence in the entertainment industry. Known for organizing celebrity events and working with some tge industry’s biggest stars, his expertise aligns perfectly with the group’s mission to build a platform for talent ready to make their mark. This move signals exciting new chapters for both Staxks and the Rise Up Music Group family. 

As Rise Up Music Group gears up for an explosive 2025, it’s clear that the label is committed to shaping the future of music and artist development. With powerhouse talents like River Lyons, JonGotFanz, and now Staxks joining the team, the brand is expanding its reach and solidifying its influence in the music industry. Founder JuiceKarter’s vision to create lasting opportunities for rising stars and celebrate diversity in sound continues to define the label’s mission. 

From viral success stories like Flippa T to high-profile collaborations and the much-anticipated Rise Up compilation album, the momentum is undeniable. By combining fresh talent, industry veterans, and consistent growth year after year, Rise Up Music Group is not just making music—it’s making history. 

Stay tuned to HipHopSince1987 for exclusive updates on the Rise Up Music Group family. 

Connect on IG: 

@iamriverlyons 

@jongotfanz 

@bigstaxks9 

@riseupclubonline